&Tradition definitely break tradition when they decided to use Bust sculptures of designers on the side of the packaging. Designers are no longer un-known group of people behind a product. See more after the jump! 

"We are a Danish design brand, with packeging design we love and believe is a new and fresh breath. We are working with a clean product shot, with images of designers made in to statues. We have also dedicated a white side for storytelling and relevant information regarding the product."

Designed by &Tradition, Copenhagen