Student Spotlight: Cook It Kitchen Gadgets

Several "As Seen on TV" items were combined into a cohesive product line of kitchen gadgets marketed to college students and young adults.

These products were rebranded and packaged as Cook It Kitchen Gadgets and aim to make cooking easy and fun, even if you don't have your own kitchen.

Awesome project by Carly Wright an intern at Werner Design Werks.

Comments

[John Batt]

Nice packaging design. I particularly like the spork it!

[Dennis Gisler]

Package Rating: Good
Positives: simple and economical design
Negatives: Not a great retail package
Overall: The package conveys that the target market is college students and younger people who may not be able to purchase more expensive kitchen utensils. I like that the package is simple and the label looks clean. The little graphics portraying the object inside are fun yet effective. Potentially very good package for an online order as it looks quite space efficient. I do wonder what the “toast it” is as it’s a small box and obviously does not contain a toaster.