Innovative new packaging from two argentine design firms, Tridimage and Grupo Berro:
The new Lanjaron Mineral Water package design is the result of a strategic collaboration between two Argentine package design firms: Tridimage (structural design) and Grupo Berro (graphic design) to develop an exclusive mineral water bottle for the Spanish market. The premium 40cl PET bottle is targeted to the premium restaurant & hotel segment mostly populated by traditional glass bottles and graphics.
The sleek, clear, grooveless shape of the bottle magnifies the Mulhacén mountain (Sierra Nevada, Spain) arising from its base, conveying the sense of purity and natural origin of the brand in a single powerful message.
As this new design was aimed at competing in the premium arena, a high level of sophistication was an absolute must. Hence, the minimal label area maximizes the transparence of the bottle and the graphic design crowns this “waterdrop” with a clean, stylish, white and silver palette.
This development implied stretching the possibilities of current PET blow-molding technology."
Another Bloody Water
Since we unceremoniously (some say rudely) barged our way into the overcrowded bottled water market with a good-looking bottle, a smartarse name and a devil may care attitude it has come to our attention that our competitors don’t like us*. They think we are taking the piss. That we mock the overly flowery, exaggerated language and the poorly drawn waterfalls and diagrams of volcanos on their labels. They think that we are not taking the serious aquatic science of bottled water…well seriously.
So to quash any future smear campaign and rumour mongering they may come up with, we’re going to set the record straight right here. Smart Alec name – yes. Just another water – no.
First up our water is bloody good. Better than most. It comes from a spring, high in the Victorian Alps, which is a bloody long drive from civilisation (see: pollution). The only farms in the area are organic which means no nasty pesticides or any of those other evil poisons end up in the water. In fact we deal with the rampant blackberry problem by setting our deer on them. It’s a tough gig for the deer but they seem to like it. And while we’re blowing our own trumpet independent Government approved laboratories have done tests and they reckon it’s lower in sodium than all other major brands on the Australian market. Did we say it tastes bloody good?
So there you go, Doubting Thomas competitors – cards on the table. Enjoy Another Bloody Water, everyone. And then when you’re done with that enjoy another Another Bloody Water. And so on.* We don’t actually know if our competitors don’t like us. But being ‘competitors’ we’re pretty sure they don’t.
New work from Ferroconcrete:
"What makes echo stand out from other bottled waters is its simplicity; it is bottled water that minimizes its environmental impact.
Clean, modern and responsible - the blue and green color palette evokes the purity of the water and the design of the packaging keeps waste to an absolute minimum. Even the removable label was created to save time and effort. The name of the brand, like the arrows in the logo and the packaging, emphasize how efficiently echo uses all of its resources.
As its tagline states, echo is “simple, local and responsibly packaged.” Ferroconcrete embraced that philosophy and turned it into a complete, personified brand.
This project encompassed brand strategy, positioning, identity, development of brand language, retail packaging and marketing collaterals."
New work from Buenos Aires based Tridimage:
"Palau mineral water is hyper-thermal, a differentiating feature whose graphic potential was absolutely defying. How to convey this to the market? For its new structural PET bottles and label design, Tridimage created the concept of water arising from fire. It ended up turning into a vital notion of the brand´s identity."
Before & After: Aquarius Fresh
You all may remember Dimaquina for the vibrant work they did on the Popfish packaging awhile back. Well, Daniel Neves, the creative director of the firm, just sent a recently completed packaging and logo redesign project for Coca Cola Brazil for a brand of sodas sold there:
"CHALLENGE: Aquarius Fresh must disrupt traditional graphic codification of sodas in Brazil and repositioning the brand as the main product reference in brazilian market category.
PROBLEM ANALYSIS: Aquarius Fresh has a colorized liquid, in opposition of other brands. So, colour was the starting point to our strategy going through a sensorial experience and it defines as main element of our visual identity system.
RESULT: We wanted to amplify and change perception of the product in associating Aquarius Fresh to a new experience on consuming. It implies not only in an act of drinking, but an act of seeing, imagining colours and estimulates creativetly associations of different sensorial experiences. Thus, we came over with Synesthesia main idea and create the claim: Aquarius Fresh is drinking a colour! Through Aquarius Fresh liquid colours, we've looked for an packaging experience of our claim as most intense as possible on label and bottle. We made several studies in printing to bring enough luminosity and transparency onto label and to make the aesthetics effect we desired. It was fundamental that graphic design have a graphic system extremelly simple, clean and iconographic to aim the best result. From this point, colours itself did the rest."
See more photos after the jump.