ID Black Onyx Vodka
Al Ahram (Heineken International) asked Design Bridge to help them launch a premium limited edition vodka for which the project scope included structural design, packaging design and naming. Since then, ID Black Onyx Vodka has received a Golden Award for the design at the Spirits International Prestige Awards 2011 in San Diego, California.
"Al Ahram wanted to launch a premium, limited edition vodka that would appeal to wealthy young Egyptians. Our brief was to create a cool, confident edition to compete with international brands; a drink to be seen with, that reflects status and wealth. Black Onyx, the precious gem discovered in ancient Egypt, became the name and the inspiration behind our integrated solution. The result is a desirable and masculine item that reflects affluence and success; the vodka to be seen with." Claire Parker, Creative Director at Design Bridge
"Long hours, deep thought, extensive concept research and development, creative design development, unquestioned dedication, unrivaled passion & enthusiasm for our brands, are all the factors that were taken by the highly skilled and creative Design Bridge team to reach the final design of the ID Vodka Black Onyx Edition. This final design has fended off stiff competition from the world's top brands at the Spirits International Prestige Awards at San Diego California to win a Gold Medal for design. I am optimistic that this award is among many more to come out of our great partnership with Design Bridge." Karim Wagdy, Spirits Brand Manager at Al Ahram
Designed by Design Bridge, Amsterdam