"I wanted to go beyond a simple label for the bottle and create something that had a more tactile aspect to it so I decided to use paint in conjunction with a label as a way to achieve this."
"I've had some experience brewing beer so I was familiar with the concept of gravity in relation to alcohol content in wine, beer, etc. and thought that this gave me a perfect tie in to the paint. This idea became the jumping off point for developing the logo and style of paint drips. I had to experiment with many different bottles and paints to get this end result uses white ceiling paint and non-tapered, dark bottles."
These wine bottles were designed by Patrick Hill, a student in the Communication Art & Design program at the University of Louisville.