Clever packaging for a good cause.
"Problem: The process of giving blood is an uncomfortable procedure that generally yields low turn outs. This is especially true for college students because they are typically low on time and energy. We asked ourselves how do you use packaging to grab a student's attention and compel them to donate blood?"
"Solution: The idea was to give away free USB's in blood bag packaging to anyone on campus willing to donate blood. The campaign featured eye catching packaging, that quickly helped us spread the idea that you can always make time to give. Also, the USB’s came equipped with a promotional video entitled, “Blood Circulation: The Story of Where Your Blood Goes From Here.” This video serves the Red Cross as an educational tool for those wanting to know where their donation is going. After the video, the students were able to share their donation experience online and become part of a special group on facebook."
Designed by Robert Williams.