"Hello Coffee is a not-for-profit organisation that is helping the villages of Fiji to produce and package their coffee from local Fijian villages."
"Targeted at the tourism market in Fiji, the brief was to come up with the complete package. Brand name and story, positioning, point of difference, unique look and feel, cultural cues and personality. The concept “Hello Coffee” came to life with the idea that a real coffee drinker loves their daily brew so much they could almost speak to it! This is currently on the market as Hello Coffee but will change to Bula Coffee to relate directly to the Fijian community within the coming months."
Designed by Jade Culton for Family Design Co. New Zealand