American Brewing Company

“Five months after opening, American Brewing Co. approached Taphandles to modify and expand on their master brand logo. They knew in order to succeed in the current craft beer market, they needed a brand that captivated and connected with consumers. The inspiration for American Brewing Co.’s brand comes from post-war advertisements, mid-century Americana, and celebrating national pride in American brands through story telling and community. Taphandles partnered with the founder of American Brewing Co., Neil Fallon, to develop the themes that eventually became the foundation for their brand.