“100% Nutritious. Delicious. Bugs.™” is what Pacific Bird is all about. Yes, Bugs. The Kitchen Collaborative's challenge was to create beautiful design and lets face it, "icky" products. Their solution was to focus on the beauty of the birds, hence the beautiful illustrations. See more of Pacific Bird packages after the jump!
"In rebranding the Pacific Bird wild bird food and treats line, our biggest challenge was getting past the “icky” perception of the product – which was essentially bugs. Our solution balanced the beauty of birds and nature with bold, honest representations of the dried worms, crickets, and caterpillars inside the cans. Stylized branches with matching birds told the story of beauty and created a color system for fast recognition on the shelf. Clean, bold typography was playfully woven with real photography of bugs for visual wit. Clever copy points such as “100% Nutritious. Delicious. Bugs.™” supported the design for a tongue-in-cheek sense of humor."
Designed by The Kitchen Collaborative, California
Creative Director/Art Director: Aniko Hill
Designer: Jenny Dox
Copywriter: Brand Texture