Lyon Seafood

"Visual brand strategy consultancy Reach was appointed by Lyons Seafoods to re-create the Lyons Seafoods brand. The brand is being strategically repositioned from an expert in prawns to the creator of highly innovative fish and seafood meals."

"The challenge for this repositioning job was to create a proposition that elevated the brand into a more emotionally exciting and innovative territory. The new fresh meals contain creative combinations of flavours and textures. This is an innovative step change in the fish category and positions Lyons as experts in sourcing and creating flavour adventures. These new products tap into the trend for scratch cooking with separate fish/seafood, vegetables and a sauce."

Designed by Reach, UK 

Comments

[drew]

TMI !!!!!!!!!
There are way too many windows in the box with brightly coloured food showing through clashing with very busy graphics on the box.... the packaging needs toning down to let the food being shown take the spotlight!!! or vice versa!!
The colour choice of that sickly green/blue should be revisited as well its not really appetizing!!
I really prefer the overall look of the previous packaging with the dark blue bag i think this could have been much better with that kind of colour scheme or black with updated graphics!!

http://products.makro.co.uk/WebRoot/Store/Shops/Makro/4C3E/9CBD/F341/18B0/968E/4D44/3D11/F0D9/215627_L.jpeg