Lyon Seafood

"Visual brand strategy consultancy Reach was appointed by Lyons Seafoods to re-create the Lyons Seafoods brand. The brand is being strategically repositioned from an expert in prawns to the creator of highly innovative fish and seafood meals."

"The challenge for this repositioning job was to create a proposition that elevated the brand into a more emotionally exciting and innovative territory. The new fresh meals contain creative combinations of flavours and textures. This is an innovative step change in the fish category and positions Lyons as experts in sourcing and creating flavour adventures. These new products tap into the trend for scratch cooking with separate fish/seafood, vegetables and a sauce."

Designed by Reach, UK