OXY

Pearlfisher creates new brand identity & eye catching new packaging for a revitalised range of anti-spot skincare from OXY.

"OXY is the only anti-spot skincare range to contain naturally active seaweed and the brief was to design packs which focus on this innovative and highly effective formulation.

Natalie Chung, Pearlfisher Creative Partner, says, ‘The design focuses on the unique ingredient of seaweed within the product. The execution expresses the natural potency of seaweed in a modern and confident way, whilst still remaining caring and natural.The scientific efficacy of the products is shown in the strong, clear logo which along with the bright colours and illustration style of the seaweed emphasises the natural purity of the products.

”Matthew Jamieson, the OXY product manager, said: “We wanted packs which conveyed the message that OXY harnesses the power of nature and combines it with science to offer something modern, natural and effective. The white packs with their clear graphics hit just the right note."

The range of 4 skincare products will roll-out across the UK from September 01 in multiples and independent pharmacy chains nationwide."

Creative Director: Natalie Chung, Pearlfisher

Creative Partner: Jonathan Ford, Pearlfisher

Designer: Thomas Akerfelt, Pearlfisher

Senior Strategist: Rory Fegan

Head of words: Sylvie Saunders, Pearlfisher

Comments

[Fey]

I like the colors and the type chosen. Absolutely hate the green/blue graphics climbing up the package, just cant understand how that conveys the brand messaging as modern.