Heineken 2011 Rugby World Cup

"Heineken, partner of Rugby World Cup 2011 in New Zealand, asked Raison Pure to capture the spirit of this major sporting event, in a limited edition range. Iconic emblems of the rugby theme decorate the front of these strong and radiant cans. On the backside, Heineken is encapsulated in a powerful rugby ball shaped maori tattoo."

Designed by Raison Pure, Paris