Rubia

Untitled 1rubia

Rubia - a beer made of Pitanga, a little summer fruit from Brazil.

The objective of his final work was to create a fictitious brewery, Cervejaria Pampeana, and its' beer. The motion of the project was that Rubia - a name that refers to the color of the fruit -  was a different beer, lighter than the others, to be consumed only on the summer. The goal of the packaging is that it was designed so as to follow this lightness of the beer and the irreverence of the season, by using colors like white, blue - referring to the blue sky and the color of the ocean -, and red - referring to the color of the fruit.

Designed by Roberta Zanette,  a product designer from Brazil.

Cerveja Rubia 2
Cerveja Rubia 1Cerveja Rubia 3