Student Spotlight: 337 Wine

Caroline Saridewi, a student from Academy of Art University, San Francisco created this wonderful design for 337. "With the female market in mind, Le Provocateur line of 337 wines is inspired by the sexy fashion world of Paris that visually captures the seductive and mouth watering taste of the wine. It is a risqué yet elegant approach to the wine invoking the feeling of being, or even dancing, at a sultry cabaret in the early 1900’s."

 

"Objective 
Design a wine bottle that is conceptualized through three different tiers of wines: Chardonnay and Cabernet Sauvignon priced at an average $20 level and a high end Cabernet Sauvignon priced at a $100 level. 

Research 
337 wine is named after the French vine clone number 337 that captures the prestigious Bordeaux taste in French wine. The vines are cultivated for structure and flavour in the cobblestones of Lodi’s Clay Station Vineyard, making a wine that exudes seductive aromas of mocha and dark cherry. An explosion of spice and blackberry unwinds to a velvety, luscious finish.

Designed by Caroline Saridewi, Academy of Art University, San Francisco