The ‘new normal’ means forever proving value
Recently, I’ve read several news items signalling tough times ahead for packaging design agencies. Regardless of whether the world enters a double-dip recession, the rising cost of raw materials is now seriously impacting bottom lines. This means that to keep their shareholders happy, our clients will need to pass those losses off to someone else. In some cases, consumers will take the hit (as with Nestlé and Purac). In other cases, it will be suppliers who will feel the pressure. And in many cases, it it will certainly be both.
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