Student Spotlight: Cleanjet

08 09 11 cleanjet

An innovative Student project: a laundry detergent targeted towards men. The masculine version of laundry detergent, in pre-measured sachets. Details after the jump!



"The Cleanjet brand was made specially for men.

It is the only one choice for men to keep cleanness of their clothes! A masculine product among the endless bog of feminine goods.

Brief: He is thirty. He's single because he hasn't met "the right girl" yet. He relates reverently to his appearance and his own style. He works for a major company and he has a lot of business trips. He often flys. He has to look respectable and fresh."

Designed by: Pavla Chuykina, Ann Moiseenko, Natalia Kuchumova, Lubov Maslennikova from Russia


08 09 11 cleanjet1

01- big package of detergent - 2 kg. Product line consist of four solutions for various types of fabrics: white, color, black and wool.08 09 11 cleanjet2

02-  resharpen plastic container with susteinable packaging: 50 sachets = 50 washes (all-purpose detergent). You can tear off some sachets and put them into the bag. Take as many as you need and your clothes will be clean in a trip! 08 09 11 cleanjet3

03- Soft package with dosed sachets for the resharpen plastic container.