Student Spotlight: Cleanjet

An innovative Student project: a laundry detergent targeted towards men. The masculine version of laundry detergent, in pre-measured sachets. Details after the jump!

 

"The Cleanjet brand was made specially for men.

It is the only one choice for men to keep cleanness of their clothes! A masculine product among the endless bog of feminine goods.

Brief: He is thirty. He's single because he hasn't met "the right girl" yet. He relates reverently to his appearance and his own style. He works for a major company and he has a lot of business trips. He often flys. He has to look respectable and fresh."

Designed by: Pavla Chuykina, Ann Moiseenko, Natalia Kuchumova, Lubov Maslennikova from Russia

01- big package of detergent - 2 kg. Product line consist of four solutions for various types of fabrics: white, color, black and wool.

02-  resharpen plastic container with susteinable packaging: 50 sachets = 50 washes (all-purpose detergent). You can tear off some sachets and put them into the bag. Take as many as you need and your clothes will be clean in a trip! 

03- Soft package with dosed sachets for the resharpen plastic container.

Comments

[Paul Cronin]

Great idea and good design. The typography could use a little refinement, I find it difficult to read the "for wool" etc. because it is tracked out so much. But overall a great portfolio piece.

[Ethan]

Great job. Look more like Men's shaving/deodorant than laundry detergent, however. Black box colour scheme shouts that.

[Cory Etzkorn]

Really love the "CleanJet" wordmark. I would totally buy these. Nice work.

[watabou]

Designed by 4 girls :)

[samuelfish]

this whole concept is awesome. doesn't have to just be for men, but i suppose that would remove the specialized feel it's got right now. great job!

[Ann]

More about the project can be found here:

http://www.behance.net/gallery/Detergent-CLEANJET/943603