Care&s is a unique new laundry detergent. The brand identity was developed by Love for art and Business, LA+B of Stockholm Sweden.
"Care&s is brave new detergent aimed towards people who love their clothes and care for the environment. It is neatly packaged in pill-form to avoid the biggest problem in laundring today, the overdosing that simply destroys your garments. Care&s does not have tensides and bleach as their active ingredient, but an organic enzyme, which it's why it is very kind to mother nature and it's inhabitants. Care&s is available in selected fashion stores across Europe."
Coca-Cola Launches New Packaging for Minute Maid
The Coca-Cola Company has just redesigned the packaging and brand identity system for its entire portfolio of more than 100 juice and juice drink brands available in 145 countries worldwide. This includes Minute Maid here in the United States:
"The packaging redesign, available on store shelves in the U.S. beginning this month, is one of the largest branding efforts undertaken in the history of the Coca-Cola Company. The new system establishes a common look and feel that brings continuity to Coca-Cola’s extensive juice offerings, is scalable to multiple brands and product lines, and improves the consumers’ experience at retail. The new packaging takes on the best known qualities of the Minute Maid brand including the black rectangle and white logotype lettering."
Read the detailed design notes after the jump, and see the entire worldwide orange juice lineup.
Black Goat Coffee Packages
Black Goat Coffee by Espresso Republic.
"Legend has it that forty assistants were needed to properly serve Turkish coffee to the sultans of the Ottoman Empire. Luckily for you, Espresso Republic is here to do all the hard work."
Static Coffee Espresso Republic
Farm Design partnered with Espresso Republic for the launch of the new Static coffee and espresso bags. Espresso Republic wanted to create premium bags that exuded the high quality of the coffee held inside. A cohesive look was established that was then applied to both the coffee and espresso bags. The final result features custom stitched tags, multiple layers of inks and varnishes on the foiled bags, and fine detailed illustrations, patterns, and type treatments throughout.