Concept packaging for air fresheners "TRUE".
The purpose was to implement the idea into reality and change the usual boring stuff, make them more interesting, uplift and enhance the visual effect - that is the main objective of many of our experiments."
"In this case, boring topic household products we tried to make more colorful and fun. In the line of "TRUE" there are three odors: strawberry, lemon and the frosty scent of freshness. We have intensified the effect of naturalness with tactile sensations - the cap on the bottle is made of a rubber material that mimics a soft shell of strawberry, lemon and ice cream.
Designed by GOOD agency.