TRUE air fresheners

Concept packaging for air fresheners "TRUE".

The purpose was to implement the idea into reality and change the usual boring stuff, make them more interesting, uplift and enhance the visual effect - that is the main objective of many of our experiments."

"In this case, boring topic household products we tried to make more colorful and fun. In the line of "TRUE" there are three odors: strawberry, lemon and the frosty scent of freshness. We have intensified the effect of naturalness with tactile sensations - the cap on the bottle is made ​​of a rubber material that mimics a soft shell of strawberry, lemon and ice cream.

Designed by GOOD agency.

Comments

[Amos]

Ambitious concept, but it doesn't really work at any other angle than straight on (slides nerd glasses up the bridge of his nose). That first comp would mean you are spraying the scent directly into your own hand.

[Terry]

Great concept! One suggestion: to save on tooling costs, make each rubber top the same shape. You can make it fit the ice cream design by using a soft-serve cone vs the scoops.