Sheffield & Sons for Bloom Grocery
"To help Bloom Grocery develop a memorable private label for it's premium angus beef program, birdsong gregory created Sheffield & Sons: a sophisticated but friendly brand that evokes the distinction and personal service of a small friendly neighborhood butcher shop."
"As part of that campaign, we created this concept for a beautiful line of spices which would exist as part of the labels product offering. The packaging embodies the well crafted and gourmet feel of Sheffield & Sons with its sophisticated palette, illustrative but clean labels, unique material choices, and textures that are relevant to the existing brand."
Designed by Birdsong Gregory , Charlotte, NC.