Waitrose: Good to Go
This project marks a big move for Waitrose.
From selling their “food to go” products from just within their own stores, to creating a brand that will be sold in partner stores as well, from Boots the chemists to gas station convenience stores. The brand pulls together over 150 products previously in different parts of the store into one brand with various sub ranges, including new innovative flavors, lower calorie and basics, as well as indulgent treats, too.
Turner Duckworth came up with the name “Good To Go” which reflects the high quality of food available combined with the convenience. The designs are packed with details about the provenance of the food to give customers something to read as they munch through their lunchtime sandwich.