Watmuff & Beckett

The guys at Pencil created a wonderful soup and risotto for Watmuff & Beckett. Check out the clever line drawings of the ladle and fork that allow the enticing color of the product to show through. 

"The goal was to create a range of packaging that extended their brand. We used their lines illustrations to create utensils used on the products, it was mandatory we showed some of the product so we integrated this with the utensils to reveal a clever show through."

Designed by Pencil Design, UK

Comments

[Reyna]

I really like how they used the rest of the cup allowing the product to be visual and involved in the design.

[GetBackToWorkJen]

Shame about the weird super-extended ligatures. Really unnecessary.

[akrok design]

freaking awesome! i love it.