Lotus Food

"Bulldog Drummond, a San Diego design firm, recently refreshed packaging for Lotus Foods. For over 15 years, Lotus has been working with small family farms around the world to introduce heirloom rice in a sustainable way. Bulldog was inspired by the farmers’ stories and their passion for the land. Each rice package is a reflection of the unique spirit of the farmers, their land and the rice itself. The new packaging tells a story without overshadowing the product, which can be seen through the new die-cut logo."

Designed by Bill Sager at Bulldog Drummond, San Diego

Comments

[SIN]

I like how the Lotus Foods packaging looks exactly like the Bulldog Drummond website

[grafixx]

@SIN: if by just like it you mean they used a similar (not the same) typeface and good photography....