Before and After: Prismacolor, Scholar

"Mint has restaged Prismacolor's student line to a whole new look after 30 years! Prismacolor - one of the largest artist drawing tool brand - had not touched it's dull red packaging in over 30 years!"

"Sanford brands finally decided to completely rebrand with a dramatic packaging makeover! The goal was to not only bring the packaging up to date -but to inspire students & teachers to explore their creativity. The bright blue was the perfect fresh & impactful color to jump off the shelf, paired with custom artwork which showcased the drawing skills of a developing artist. "

Designed by Mint Studio, Chicago