Serious animal lovers and holistic devotees, Charisa Antigua and Carmina O'Connor, founders and owners of Oscar Newman® LLC, are quite knowledgeable about the benefits of coconut oil for dogs, and have created a line of organic coconut products for pets.
As avid coconut advocates, they decided to launch CocoTherapy® a line of organic coconut products for pets that rivals the best human-grade coconut products in the market today. Oscar Newman chose Motto to create a new brand identity and package design for the launch of CocoTherapy, their new line of organic coconut pet food products.
It was important to the brand owners that the animals created for CocoTherapy were illustrations of their personal pets. We created playful illustrations of their dogs in a tropical setting to set the stage for this new product. It was critical that the design communicate a tropical feel since coconut is the main component and differentiator to the product line. The design is cute, whimsical and speaks to the consumer who pampers their pets. Additionally, it is visually unlike any other pet product on the market.