Before & After: Planet Lunch
PepsiCo reveals that Bloom is behind the colourful new world of Planet Lunch:
"Planet Lunch is a brand of lunchbox products offering mums an easy way to fill the daily lunchbox with healthy food their kids will love. The range of fruit bars, fruit squeezers and bread bites are all 100% natural and combine child-friendly flavours and textures with health benefits like fibre and 5-a-day."
"It’s a common tension in designing kid’s snack food to balance healthy reassurance for mums with an exciting and immersive world that sparks a child’s imagination. Fortunately Bloom had a blank canvas from which to build a vibrant and creative new world.
‘We populated the planet with characters whose sense of mischief would appeal to the core target of 6-11 year-olds', says Jill Marshall, Bloom MD. ‘However we kept the design simple and earthy to reflect the products' health benefits.'
The new design will hit the shelves at the end of August, ready for the new school year, in Sainsbury's, Boots, Waitrose and Ocado."