Frusion is soda for adults. It's not alcoholic and it's not sticky sweet. It's created for situations where one does not want to drink alcohol and still want to enjoy the occasion with out feeling like they were standing out with a can of pop.
"Lion Nathan saw an unmet need for a sophisticated soft drink with a distinctly adult image. We were briefed to develop a brand that would allow consumers to fit into a crowd drinking alcohol and feel confident and empowered.
We created a unique, almost geometric camouflage look for each flavour in the range, with a sophisticated pattern developed by algorithm. The dynamic interconnectivity of the patterns also reflects the core brand values of effortless coming together, anchored in contemporary and confident colours that represent the flavours."
Designed by Interbrands, New Zealand