Ultimately it's all about what is inside the box. "Ferroconcrete helped launch früute’s mini tart revolution by creating a comprehensive identity system that was applied across multiple brand touch points, including store design, interior and environmental design, website and packaging."

See the inner beauty after the jump! 

Like many of Ferroconcrete’s Identity systems, brand language and tone were created to enhance the brand’s messaging and personality. The design direction for früute uses an exceptionally clean, modern and natural aesthetic, creating an engaging and unique experience for a premium product that’s entirely unordinary." 

Designed by Ferroconcrete, Los Angeles