Patchwork Pate

The brief was to create a playful and vibrant brand which leapt off the shelf with instant appeal.

Taking inspiration from Winnie the Pooh’s 100 Acre Wood, we designed and illustrated 52 intricate pieces of packaging which when fitted together, tell the Patchwork story and reveal the Patchwork landscape. Other aspects of the project included illustrating the website, designing point of sale, promotional and internal literature, stationary, merchandise, clothing and homeware.

“ Preface have caused a revolution in our packaging. Our products now jump off the shelf, sales are up and the graphic stories on each box give everyone something to talk about. For us, it's a PR dream and we are delighted to now have a reputation as a trend setter and market leader.”

Designed by James Walker at Preface

Comments

[Kaitlin]

There are some lovely illustrations on this packaging for sure. I'm not sure about the type treatment though. There seems to be a lot of competition between the type and images. Especially on the chocolate boxes. It would have been lovely to work the type into the illustration so they were one. Or even just design the image so there was a comfortable negative space for the type to occupy. They did it a bit for the chicken liver boxes. They definitely jump out on a shelf though.

[Ian Barham]

Lovely designs, lovely illustrations, makes me hungry.