The brief was to create a playful and vibrant brand which leapt off the shelf with instant appeal.
Taking inspiration from Winnie the Pooh’s 100 Acre Wood, we designed and illustrated 52 intricate pieces of packaging which when fitted together, tell the Patchwork story and reveal the Patchwork landscape. Other aspects of the project included illustrating the website, designing point of sale, promotional and internal literature, stationary, merchandise, clothing and homeware.
