Dubble Bubble: The American Folk Tale Collection

The American Folk Tale Collection for Dubble Bubble is a unique line of bubblegum carrying cases that is sure to pop into the hearts of youngsters and grown-ups alike.

The packaging itself is a reusable storage container with a unique Folk Tale character that is tied to the flavor of the each box. The challenge for this project was to create the packaging out of a single piece of cardboard for easy assembly and minimal waste. Opening each container is an interactive experience since each box opens by popping the bubble of each character. Collecting the entire set is a challenge for all and fun for bubblegum lovers of all ages!

Designed by Gretchen Braun.