Student Spotlight: Mercado Mexican Traditional Mexican Goods

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The project was to design the packaging for seven food products that are traditionally mass produced and sold in Mexican markets. The idea was to create an identity for the company, while giving the products a level of sophistication, positioning them on top of the market.

" I was inspired by traditional Mexican street art, which is primarily used in all kinds of businesses. Typography and illustrations are usually handmade, and an important characteristic of this art is the animation of inanimate products such as tacos or keys. I used these illustration style to create a pattern which incorporates characteristic elements and symbols of Mexican culture. "

Thank you to Lorena Mondragón, a recent graduate from The University of Texas at El Paso.
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