Kellogg's Lite Chips

Check out this beautiful concept for Kellogg's Lite Potato Chips. "The packaging consists of an eye catching triangular pattern in two colour themes, red for chilli and blue for salt. With an extended “L”, the logo is strong with 3d values to it, where alphabets are held together by the swash. Instead of using a photograph of chips on the design, the design opts for a more anonymous look which set a more interesting look."

Designed by Shierly Dewi, Indonesia. 

Tiffanie Pfrang