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Friday
Jul222011

Stop Not : Ready to Eat Salty Snacks

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Check out this awesome packaging for Stop Not salty snacks.

"Traditional snack packaging seems to be governed by an unwritten set of rules: Bright colors, busy graphics, bold typography, imposing product shot. And the biggest rule: Ape the ones doing well in the market. We broke the rules. We put a face where (usually) the product has been. We gave the customers a break from the faceless homogeneity."

 

Designed by Meridian Advertising Mumbai.

Screen shot 2011 04 21 at 5 35 29 PM

Screen shot 2011 04 21 at 5 35 43 PM

Screen shot 2011 04 21 at 5 35 54 PM

Screen shot 2011 04 21 at 5 36 07 PM

 

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Reader Comments (8)

It's good to break rules, but the facial expressions make the food a little unappealing.
July 22, 2011 | Unregistered CommenterEthan
Absolutly brilliant!!!!
July 23, 2011 | Unregistered CommenterJane j
Superb!!! breath of fresh air in the world of snack packaging.
July 23, 2011 | Unregistered Commenterdwane
Sorry guys. It is a bit annoying for me. I don't know where to look.
There is so much going on...
July 24, 2011 | Unregistered CommenterFlip
This is really fantastic.
July 25, 2011 | Unregistered Commenterdoris
This looks like an ad for acne medication and reminds me if I eat junk food, acne will be the result.
This is very unappealing!
July 25, 2011 | Unregistered CommenterTracy
LOL! ...looks like a blackhead removal strip ad!

Tasted it. Pure disaster!
August 1, 2011 | Unregistered Commentervinuiyer
Nup doesn't work for me...there is a LOT of evidence that suggests consumers don't gravitate towards packaging with people on them.
August 9, 2011 | Unregistered CommenterPaz

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