Tesco Goodness

“VCG-Parachute, the creative arm of global marketing services group VCG, has designed and developed packaging to support the launch of Tescoʼs new “Goodness” range of nutritious foods for kids. Initially launched last year in the US by Tesco-owned Fresh & Easy, this will be the first own label range to be introduced to the UK market from Tescoʼs international business.”