Student Spotlight: Costco Rebrand

Check out this awesome project from the students at the Academy of Art University, San Francisco in Michael Osborne's Packaging 4 class:

"The assignment was to rebrand Costco, keeping in mind a brand matrix, that consists of a "House of brands" and "Branded house." Kirkland being the dominant private brand for Costco was considered the "Branded house" and a line of hypothetical private labels were designed for the "House of brands.""

"Within Kirkland, we categorized the brand into six lines:  bath, cleaning, paper goods, apparel, home and food products. Within the hypothetical private labels, we created the following : Ollie's Baking Co. which is Costco's bakery and cafe, Counter 74, a premium line of chef quality kitchen equipment, and Noc Noc which is an eco-friendly kid's line. The entire project consisted of almost 80 - 100 fully comped items."

This project was done by:  "Team Magnificent" Adam Deleeuw , Laura Davis , Phoebe Mak  and Harshyla Singh 

Comments

[taelor Saxton]

We think your amazing!!!!!! Great Job!!:) You deserve it.
Love, Tae Amee and Jeff

[Alex]

That is truly truly amazing. My favorite is the marinara sauce, with the cereal in a close second. Can't believe these are student projects; Costco needs to snap these up real fast. I'm tired of the same old black bar with red cursive.

[BJMRamage]

These look really nice. Almost too high-end feel on some and wonder about the added (if any) cost to the product from packaging.
Very well done.

[jordan]

Wow! This has turned out pretty amazing!

[MoBeta]

Wonderful. Except I work for a company the produces products for Costco. This is far beyond anything affordable. That's the one issue I have with this site, SO much beautiful work but not realistic. Always my biggest gripe about art school, they don't teach you about production cost.