Student Spotlight: Costco Rebrand

Check out this awesome project from the students at the Academy of Art University, San Francisco in Michael Osborne's Packaging 4 class:

"The assignment was to rebrand Costco, keeping in mind a brand matrix, that consists of a "House of brands" and "Branded house." Kirkland being the dominant private brand for Costco was considered the "Branded house" and a line of hypothetical private labels were designed for the "House of brands.""


"Within Kirkland, we categorized the brand into six lines:  bath, cleaning, paper goods, apparel, home and food products. Within the hypothetical private labels, we created the following : Ollie's Baking Co. which is Costco's bakery and cafe, Counter 74, a premium line of chef quality kitchen equipment, and Noc Noc which is an eco-friendly kid's line. The entire project consisted of almost 80 - 100 fully comped items."

This project was done by:  "Team Magnificent" Adam Deleeuw , Laura Davis , Phoebe Mak  and Harshyla Singh 

Ollies11Ollies10Ollies1Ollies5Ollies4Ollies7Ollies8Ollies9Ollies12Counter74 1Counter74 2Counter74 3Counter74 5Nocnoc10Nocnoc1Nocnoc2Nocnoc3Nocnoc4Nocnoc5Nocnoc6Nocnoc7Kirkland1Kirkland2Kirkland3Kirkland4Kirkland6Kirkland8Kirkland7