Muscle Milk: ReUp

Checkout ReUp, a concept designed by Astro Studio to make a more gender neutral design for Muscle Milk to reach a broader spectrum of consumers. 


"Meet ReUp, Astro's latest concept only sub-category for the Muscle Milk brand. As fans of the protein-rich exercise recovery shake, we noticed that the purely testosterone-driven packaging misses the opportunity to reach a broader spectrum of buyers. Consumers of drink supplements are a diverse group with one common denominator: they are looking to kick their workouts into high gear with maximum return on their efforts. So we took it upon ourselves to create ReUp, a sub brand meant to capture the essence of the product, energy and evolution, while projecting a cleaner, gender-neutral appeal."