"Keson is in the business of manufacturing measuring and marking tools for building professionals, but their packaging is what is leaving marks in the industry."
"Kaleidoscope, the integrated brand design realization firm in Chicago, recently rebranded Keson and its packaging.
The packaging was recently submitted at the North American Retail Hardware Association’s trade show where it won the Gold award for its innovative and bold new design in the hardware category. (More about the award)
The new packaging draws consumer attention to the feature, benefits of the product through utilizing the entire design landscape of the packaging. The bold new look of Keson resonates loudly in the all too often dry and temperate building products industry causing this new packaging design to stand out from the competition."
Designed by Kaleidoscope