Bath & Body Works: Breathe
"Flood Creative was inspired by a mood ring for the creation of the first line of mood-enhancing skin care from Bath & Body Works. to keep that idea at it’s purest, we used only color to distinguish the range of emotions. keeping the rest of the elements simple, and ultimately allowing the brand to “breathe”."
Before & After: Bath and Body Works
This is what they had to say:
This relaunch has improved the perception of Bath and Body Works through more sophisticated packaging, improved formulas and new and improved in-store marketing and navigation."
A few more after the jump.
Bath & Body Works Signature Collection Holiday Edition
Beardwood & Co designed this festive theme for Bath & Body Works eight most popular fragrances, in collaboration with their in-house design team. Ethereal snowflakes and color transitions adorn shower gels, lotions, fragrance mists, and more to create a shimmering store display for the holidays. A dimensional die cut carton was also created for the Eau de Toilette series.
Bath & Body Works Holiday Traditions
"A collection of seasonal fragrances with a holiday theme. Done in collaboration with the Bath & Body Works design team, we developed a narrative of holiday scenes with a cut-paper style of illustration to inspire collect-ability. The collection has been a smashing success."
Designed by Beardwood & Co and Bath & Body Works
Japanese Cherry Blossom by Bath and Body Works
A stunning design that challenges luxury brands: "Established has redesigned America's number 1 selling fragrance - Japanese Cherry Blossom by Bath and Body Works. This new sophisticated and luxurious package belies the product's retail price of just $34.50."