“The graphic language, together with the blends of teas, resulted in a striking sensory experience that was capable of transporting the consumer to a special environment, showing why this is the second most consumed drink worldwide. Besides its primary function, the packing also acts as a unique, elegant option to present as a gift, attracting an up-to-date, and trend-setting public. The success of the brand was beyond expectations and the sales revenue was three times better than any predictions.”
Country: Brazil
Design Agency: A10 Design
Challenge:
“To arouse the curiosity and attract the Brazilian public to the world of tea – a drink that is not part of the culture of this country.”
Solution:
“To stimulate interest in this market, which is largely undeveloped in this country, A10 explored vibrant colors (each color relates to a family of teas) and elements from the diverse world of this drink.
A10 created packaging that stimulates the five senses, as well as building a verbal identity that generates curiosity and also informs. From the packaging format to the history of tea, the consumer is totally steeped in the atmosphere, culture and benefits of the drink. This brand identity is used in various materials, including gift packaging, taster packaging, booklet, invitations, store, bags and other points of contact of the brand that generate a unique experience with the world of tea in Brazilian culture.”
Result:
“The graphic language, together with the blends of teas, resulted in a striking sensory experience that was capable of transporting the consumer to a special environment, showing why this is the second most consumed drink worldwide.
Besides its primary function, the packaging also acts as a unique, elegant option to present as a gift, attracting an up-to-date and trend-setting public.”
