The Dieline Awards 2011: Third Place - Hampi Natural Leaf Plates
Entrant: Brandnew Design
Category: Home, Garden + Pets
Description: Hampi natural tableware is a range of natural design disposables, made out of fallen palm leaves. Brandnew Design has created the integral (2D and 3D) design of this new product range. The design depicts the story of this special product by showing the transformation of the leaf into reusable natural plates. The sides and top of the packs show the beautiful patterns of the plates. The shapes used in the logo were used as a source of inspiration for inspiration for the actual boxes. The packaging range consists out of two different products: Bowls and plates.
The Dieline Awards 2011: Third Place - Lovetub
Entrant: Ziggurat Brands
Country: United Kingdom
Category: Food C
Description: What is there not to love about pudding? Comforting and warming and absolutely crammed with calories – the perfect night in. Our brief was to create a brand which connected the rich, luscious nature of the product to the consumer looking for relaxed indulgence and a lovely big pot of pleasure.
The Dieline Awards 2011: Second Place - Jawbone ERA Packaging
Category: Electronics, Technology, Movies + CDs
Description: The Jawbone Era is the world’s first Bluetooth wireless headset that employs motion-controls, offering an exciting new level of interactivity. The Era packaging, echoes this advanced product technology, creating an entirely new unboxing experience. The Era package begins with a slipcase made of black uncoated paper, with a laser cut pattern that matches the hex perforated pattern on the headset inside. As the case is lifted, the pattern printed under the slipcase interacts with the laser-cut holes, creating a sort of dance. Once the cover is off, the box opens itself; the 4 flaps fall away, exposing the product and messaging in the center. Once opened, the center box can be lifted, exposing the accessories and user manual. The entire experience, from beginning to end, is considered.
The Dieline Awards 2011: Second Place - Waitrose Regional Pizzas
Category: Food A
Description: Italian food is famous for simple combinations and fresh ingredients and what is considered more ‘Italian’ than pizza? We were asked by Waitrose to redesign their top-tier pizza range, redeveloped for launch in 2010 using regional ingredients and traditional combinations sourced from and inspired by five Italian regions. The design solution uses still-life photography in conjunction with evocative pack copy, to hero the authenticity and provenance of the key ingredients sourced for each pizza. Set against a muted colour palette and pizza slice shaped window, developed specifically, the final design re-enforces the range’s top-tier credentials as well as a slice of true Italy!
The Dieline Awards 2011: First Place - Sugarillos
Category: Food B
Description: Mono-dose sugar sachets, are practical but rarely does someone buy them to decorate their table or coffee/tea cup. The design objective was to create a sachet that apart from practical it also looks good. This work is a conscious attempt to literally interpret the pack content: 'One spoonful of sugar' - visually and verbally stated. Each sachet presents an illustration of a classical spoon (with floral or ornamental figures), straightforward and simple, the packing invites the user to a more decorative daily cupper. Translation of the text on the packaging: One spoonful of sugar.