The Dieline Awards 2011: First Place - Sugarillos
Category: Food B
Description: Mono-dose sugar sachets, are practical but rarely does someone buy them to decorate their table or coffee/tea cup. The design objective was to create a sachet that apart from practical it also looks good. This work is a conscious attempt to literally interpret the pack content: 'One spoonful of sugar' - visually and verbally stated. Each sachet presents an illustration of a classical spoon (with floral or ornamental figures), straightforward and simple, the packing invites the user to a more decorative daily cupper. Translation of the text on the packaging: One spoonful of sugar.