Entrant: TDA_Boulder

Country: USA

Category: Bath, Beauty, Health + Personal

Description: We started Sir Richard’s from scratch in partnership with a venture capital firm. It is a for profit company that donates one condom in developing countries for every condom we sell in the U.S. The design is intended to be more appealing to consumers than the very pharmaceutical offerings currently on shelf. The condoms can currently be found at Paul Smith, Fred Segal, Viceroy, and Whole Foods with plans of expanding distribution in 2011.