The Dieline Awards 2011: First Place - Moonstruck Single Origin

AWARDS11 3 1 Moonstruck

Entrant: Sandstrom Partners

Country: USA

Category: Food C

Description: Moonstruck Chocolate is a Portland, Oregon based company known for making premium handcrafted truffles. This chocolate bar packaging line is Moonstruck's first entry into the premium, single origin chocolate category. Our goal was to create a chocolate bar packaging line that imbues the same qualities that drive Moonstruck brand enthusiasm through its truffles: handcrafted quality, visual beauty, multi-sensory experience and imagination. The illustrations and typography are a hand-cut paper style. The finishes include: Matte Soft-Touch (color areas). Glossy Soya-kote varnish with emboss (white areas). Thick UV varnish (chocolate logo). Matte silver foil.


Art Direction: Jon Olsen/Chris Gardiner

Design: Chris Gardiner

Illustration: Kate Forrester

Copy: Leslee Dillon

PM: Kelly Bohls

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