The Dieline Awards 2011: First Place - Heineken STR Bottle

Entrant: dBOD

Country: Netherlands

Category: Beer, Malt Beverages + Tobacco

Description: Heineken recently launched the new STR Bottle in New York and Los Angeles. dBOD used state-of-the-art techniques to create a spectacular surprise revealed by UV light. We applied this cutting-edge technique on a new aluminium bottle for Heineken, which was introduced in nightclubs. The trendy, minimalist design on the aluminium bottle emphasises the broad position that Heineken occupies. The UV-sensitive ink illuminates under black lights, revealing a sky filled with shooting stars and making club connoisseurs the star of the evening. The STR bottle has become an excellent accessory!

The illustration used in the UV-sensitive image was provided by Pascal Duval from Iris-Amsterdam.