The Dieline Awards 2011: First Place - Coca-Cola Summer 2010

Entrant: Turner Duckworth: London & San Francisco

Country: USA

Category: 

Non-Alcoholic Beverage

Description: The Coca-Cola Summer 2010 campaign evolves the approach from the previous year to celebrate the joy and optimism of summer and Coke's authentic connection to the season. The graphic designed by Turner Duckworth was featured on packaging, in-store displays and select TV spots.  The designs will also be used for summer premiums on everything from t-shirts and bags to boogie boards.  The design also appeared on a series of can packs and shrink wraps, all in celebration of summer's favorite beverage - Coca-Cola.

Comments

[Goukaseishi]

I love how the simplicity of the design has been applied to the other items. I like the last image with the bottles, as well as any other coca-cola advertising I see :).