“Mayday was responsible for developing the brand name as well as the brand identity, packaging design and structural design. The 5 different variants are generously packed ‘chok’ full of quality ingredients and lots of goodies – from real chocolate pieces to choc chip cookie dough chunks, crunchy delights like sweet honeycomb and swirls of delicious sauce. The brand name says it all and is supported by a square pack structure inspired by a chunk of chocolate, with block style graphics and wonderfully indulgent product photography.”