"Mayday was responsible for developing the brand name as well as the brand identity, packaging design and structural design. The 5 different variants are generously packed ‘chok’ full of quality ingredients and lots of goodies - from real chocolate pieces to choc chip cookie dough chunks, crunchy delights like sweet honeycomb and swirls of delicious sauce. The brand name says it all and is supported by a square pack structure inspired by a chunk of chocolate, with block style graphics and wonderfully indulgent product photography."
"Mayday Partner Barry Gillibrand says: ‘There’s a very clear proposition. It tastes great and it’s packed ‘chok’ full of the best ingredients. The design reinforces the brand proposition through the pack structure and the way the type and imagery work together to create a graphic block.’"
Deisgned by Mayday, UK