"Quick Chek, a family-operated chain of more than 100 convenience stores in New Jersey and New York, needed to reposition itself to build a more compelling and relevant relationship with today’s customers."
"To signal the “fresh convenience” positioning direction, we created a new visual identity which featured a bold lime green-colored letter “Q” that incorporated a darker green leaf for the tail in a style that is friendly and refreshing. The clean, open typeface reflected the company’s straightforward, no nonsense commitment to meeting the needs of its customers
Applied the new visual identity to a variety of touchpoints including employee apparel, gift cards, packaging, advertising and online
Developed a private label strategy and design system for a broad range of products and services in order to build on the new brand identity. The brand experience was further carried through the in-store redesign of the retail environment"
Designed by Lippincott