A new piece of food packaging which encourages "skill progression" in the kitchen environment for the ageing non-dominant cook. With our society becoming increasingly dependent on convenience products and a rapidly changing demographic towards an ageing population, the time is now to introduce a new step-by-step approach to cooking. Taste encourages you to cook a meal from scratch using convenience based ingredients. The meals are broken down in simple stages, allowing you to complete them a step at a time.
Each individual ingredient has a corresponding recipe card, that "holds your hand" through the cooking processes, giving you the confidence to carry on cooking. Once you have finished cooking with taste. The carrier forms a planter that you are able to grow small herbs from that can be used later on in your own cooking. This secondary use not only builds longevity into the packaging design, but also contributes to the main aim of skill progression. A traditional and nostalgic approached has been adopted in the design language, to ensure that the user feels comfortable whilst cooking, encouraging them to form an emotional bond with the product.
Thank you to Sam Stevens for submitting this project to us.