"I.C.O.N. came to us with the task of creating a sub-brand for their new Moringa oil based products that would have a feeling all its own, while still feeling in line with the overall I.C.O.N. brand. We created the packaging for India as an extension of the main brand - the same foundation of clean lines and type remain, but the blacks, grays and whites are replaced with warm browns and rich golds."
"Ornate Indian patterns add a touch of old-fashioned detail to the completely contemporary brand. The three new products are each packaged within a custom box to further highlight the sub-brand. They are also available in a special 3-pack box with windows highlighting each product."
Agency: Version-X Design
Designer: Steve Silvas
Art Direction: Adam Stoddard & Chris Fasan