Recently I took a trip to Raleigh, NC. One of the highlights was a visit to a local brewery called Big Boss Brewing. We had a tour and tasting, and while the beer was delicious, I was even more stuck by the packaging. With names like “Hell’s Belle” and “Angry Angel,” you can see how any designer would have a blast with this project. I like that they even gave thought to the bottom of the pack.
Here is a write up courtesy of MicKinny – the agency responsible for bringing this vision to life:
Big Boss Brewing, a local brewing company, had recently changed ownership
and they needed a new identity, including product names and packaging.
Since the new owners were big fans of WWII aircraft, we explored that avenue
for the naming convention as well as the inspiration for packaging ideas. In
fact, some of the design elements were pulled from old bomber nose art and
crankcase gasket seals. The resulting use of die cutting, foil stock and
metallic inks helped forge a strong graphic emphasis.
In addition, we decided to have fun with the copy and the language found
throughout the packaging, utilizing unused space as room for a treasure
trove of hidden surprises. This way, there’s a fun “discovery” aspect to the
product, hopefully inspiring curious consumers to seek out other beer
varieties from Big Boss Brewing.
and they needed a new identity, including product names and packaging.
Since the new owners were big fans of WWII aircraft, we explored that avenue
for the naming convention as well as the inspiration for packaging ideas. In
fact, some of the design elements were pulled from old bomber nose art and
crankcase gasket seals. The resulting use of die cutting, foil stock and
metallic inks helped forge a strong graphic emphasis.
In addition, we decided to have fun with the copy and the language found
throughout the packaging, utilizing unused space as room for a treasure
trove of hidden surprises. This way, there’s a fun “discovery” aspect to the
product, hopefully inspiring curious consumers to seek out other beer
varieties from Big Boss Brewing.
Agency: McKinney
Executive: creative director: David Baldwin
Designer: Scott Pridgen
Illustrator: Scott Pridgen, Stock
Copywriter: Brian Murray
Account Director: Katie Clark
More pix after the jump.
