Student Spotlight: Wild Bill's

" The task was to create an identity and packaging design for Wild Bill's Old Fashioned Soda Pop. I wanted to make the project more fun and playful so I thought about other pieces that I could add to it and have it make sense. The first thing that came to mind when thinking about flavored soda pop was soda flavored lip balm."

"Then I had an 'Aha!' moment and decided on creating a picnic pack that included a blanket, playing cards and checkers, that accompanied the soda pop bottles and crate. This picnic pack is perfect for an old fashioned date at the park."

Thanks to Yasmin Marquez for submitting this awesome project.