Student Spotlight: Bimbo Toast

"The assignment was to choose an existing pack of toasted bread and redesign it. The design had to allow future product extensions, to clearly differentiate the product from the competitors and to communicate that the product was tasty and ideal for breakfast."

"Most of the competition's packs have very poor designs with too much information (Including the existing one from the brand I chose). They have product shots, pictures of the ingredients and written information all over with wrong typographical choices. This is why I appealed to make the design as clean as posible. The background color, along the strong product description, make it very easy to make product extensions."

'Ideal para desayunar'. The fact that the product is ideal for breakfast is written literally on the pack and the product shot of each product line is different, giving ideas of what goes best with each kind."

Designed by Sebastián Castro